Delta Gardening Club
Delta Beverages, Inc. | Art Direction, Brand Identity
In April 2026, The Gardening Club concept was fully built and launched as The Garden Club Rewards Program with the collaboration of Tattoo Projects and Tattoo Projects Digital.
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Delta THC Seltzer is a leading company within the emerging hemp derived THC drink category. The brand positions itself as a wellness focused beverage offering consumers an alternative way to bring relaxation to life’s everyday moments. With society’s increasing awareness in physical and mental wellbeing*, Delta THC Seltzers focuses on bringing a calm energy to both social and solo occasions.
Delta wants to find a way to give back to loyal customers that goes beyond transactional perks; where good habits meet good vibes. The Delta Gardening Club is about staying active, slowing down with intention, and investing in the kind of self-care that actually feels fun. Every sip is a small act of growth and a moment to nurture your body, your mind, and your mood.*The Sober Curious Movement: 49% of Americans Trying to Drink Less Alcohol, Circana 2025 https://www.circana.com/post/sober-curious-nation-alcohol-survey
Initial logo concept
Final logo refined by Tattoo Projects
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Perfectly Nineties nods to vintage aesthetics and club memberships (country clubs, tennis clubs), bridging traditional exclusivity and modern self-care. Manrope keeps the brand grounded and balances out more ornate qualities with an approachable and functional use across both digital and print applications. Edwardian Script brings out premium quality with a personal touch, much like a written invitation welcoming those to the club.
Primary | Logo, Headers
Secondary | Logo, Display Font
Body copy
Merch Concepts
Final Merch Designs
designed by Tattoo Projects
Branding applications
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From post-workout sips, mid-day mental resets, or debriefing with friends, Delta THC Seltzers becomes your go-to companion for your daily rituals.
Through consistent touch points, the Delta Gardening Club rallies around members building their own rhythm and finding how small intentional choices ripple into lasting growth.Playful reminders
Moments of reflection
Relatable newsletter content
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From post-workout sips, mid-day mental resets, or debriefing with friends, Delta THC Seltzers becomes your go-to companion for your daily rituals.
Through consistent touch points, the Delta Gardening Club rallies around members building their own rhythm and finding how small intentional choices ripple into lasting growth.Playful reminders
Moments of reflection
Relatable newsletter content
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Delta Gardening Club events take the ritual offline and into the real world. Having members connect through shared moments of flow reinforces the idea that growth can feel its best when it’s collective. Pop up events allow a space for those who experience Delta THC Seltzers in a variety of ways and spaces
Garden tasting sessions
DJ sets for enhanced musical experiences
Conversation pits for more intimate connection
Sponsoring public game nights for approachable,
activity lead socializing