The Gardening Club
Delta Beverages, Inc. | Art Direction, Brand Identity
Enjoying a THC seltzer isn’t just about the high. It’s about having the choice to stay active, slow down with intention, and invest in the kind of self-care that feels keeps you in the present. I concepted The Gardening Club to reward loyalty customers who include Delta THC seltzers in the everyday ritual of becoming their best selves. Every sip is a small act of growth and a moment to nurture your body, your mind, and your mood.
In April 2026, The Gardening Club concept was adapted into The Garden Club Rewards Program with the collaboration of Tattoo Projects and Tattoo Projects Digital.
Branding Applications
Branding Applications
Branding Applications
Membership Experience
From post-workout sips, mid-day mental resets, or debriefing with friends, Delta THC Seltzers becomes your go-to companion for your daily rituals.
Through consistent touch points, the Delta Gardening Club rallies around members building their own rhythm and finding how small intentional choices ripple into lasting growth.
Playful reminders
Moments of reflection
Relatable newsletter content
Loyalty Perks
Monthly loyalty perks bring the Delta Gardening Club philosophy to life through curated experiences that encourage mindful growth.
With a mix of product and wellness-inspired extras, these drops offer a tangible way for members to tend to their own garden of good habits.
Rec sport accessories
Custom Gardening drinkware
Merch (hats, bags, shirts, etc.)
Experiential Events
Delta Gardening Club events take the ritual offline and into the real world. Having members connect through shared moments of flow reinforces the idea that growth can feel its best when it’s collective. Pop up events allow a space for people to experience Delta THC Seltzers with community.
Garden tasting sessions
DJ sets for enhanced musical experiences
Conversation pits for more intimate connection
Sponsoring public game nights for approachable, activity lead socializing