Delta THC Seltzer
2025 Rebrand
I led the art direction for “New Look, Same Vibes,” a transitional campaign developed to bridge a content gap between Delta’s rebrand launch and the rollout of our first evergreen campaign under the new identity. Working with the marketing agency, Tattoo Projects, I managed the creative direction, paid ad production, and email design and copy approvals to maintain momentum post-launch. While Tattoo Projects provided the core graphical assets, I extended their work into additional campaign creative by optimizing layouts, adapting visuals for paid placements, and developing cohesive email designs that reinforced our new tone and look. The result was a fully branded interim campaign that sustained engagement, established consistency across digital touch points, and visually eased the transition into Delta’s refreshed identity.
Client
Delta Beverages
Role
Designer
Email manager
Paid Ads
The paid ads feature the brand’s new secondary typeface and center on celebrating our rebrand — reassuring consumers that while the packaging has evolved, the ingredients, flavor, and effects they love remain unchanged. This message is reinforced through vibrant product photography showcasing real fruit, emphasizing authenticity and freshness.
Email Campaign Management
To extend the New Look, Same Vibes campaign into the inbox, I managed the creative development of branded emails during the five-week post-rebrand window. Using the foundational assets, I provided art direction for email layouts, approved copywriting that reinforced brand voice, and ensured each send visually aligned with our refreshed identity.
