Delta Gardening Club

Delta THC Seltzer is a leading company within the emerging hemp derived THC drink category. The brand positions itself as a wellness focused beverage offering consumers an alternative way to bring relaxation to life’s everyday moments. With society’s increasing awareness in physical and mental wellbeing*, Delta THC Seltzers focuses on bringing a calm energy to both social and solo occasions.

Delta wants to find a way to give back to loyal customers that goes beyond transactional perks; where good habits meet good vibes. The Delta Gardening Club is about staying active, slowing down with intention, and investing in the kind of self-care that actually feels fun. Every sip is a small act of growth and a moment to nurture your body, your mind, and your mood.

*The Sober Curious Movement: 49% of Americans Trying to Drink Less Alcohol, Circana 2025 https://www.circana.com/post/sober-curious-nation-alcohol-survey

Delta Beverages | Brand Designer

Logo Variations

With Gardening club acting as a sub brand, it’s important to keep the company’s core branding in tact without being overshadowed. The wordmark utilizes vintage and elegant type to convey the qualities of an exclusive membership club.
The alternative logos continue the designs elements while keeping the main Delta branding in tact.

Color Palette

Gardener Green is a direct reference to the hemp-derived content of the brand’s THC seltzer products. Sky Blue brings a sense of open air and levity. Resembling the open fields of a hemp farm and the openness of the gardening club. Sun-kissed Linen keeps the brand grounded to the natural elements of hemp-derived products as well as clean and sophisticated. Space Blue is shared by Delta’s core branding and acts as a solid foundation for the Gardening Club.

Gardener Green

HEX: #375E46
RGB: 55, 94, 70
CMYK: 77, 41, 75, 32

Sky Blue

HEX: #A6DCE8
RGB: 166, 220, 232
CMYK: 33, 0, 8, 0

Sun-kissed Linen

HEX: #FBF2E6
RGB: 251, 242, 230
CMYK: 1, 4, 8, 0

Space Blue

HEX: #302952
RGB: 48, 41, 82
CMYK: 89, 89, 40, 37

Typography

Perfectly Nineties displays an element of sophistication and prestige to the brand’s core identity. With nods to vintage aesthetics and club memberships (country clubs, tennis clubs), this typeface bridges traditional exclusivity and modern self-care.

Headlines
Taglines
Main Messaging

Manrope keeps the brand grounded and clean. This sans-serif balances out the brand’s more ornate qualities with an approachable and functional use. It’s perfect for enduring legibility across both digital and print applications.

Body Copy
Member Communications
Product Details

Edwardian Script serves as an expressive accent calling attention to the ceremonial acts behind everyday rituals. The script typeface brings out premium quality with a personal touch, much like a written invitation welcoming those to the club.

Packaging
Invitations
Merch

Branding applications

From post-workout sips, mid-day mental resets, or debriefing with friends, Delta THC Seltzers becomes your go-to companion for your daily rituals.

 Through consistent touch points, the Delta Gardening Club rallies around members building their own rhythm and finding how small intentional choices ripple into lasting growth.

Playful reminders
Moments of reflection
Relatable newsletter content

Customer Experience - Everyday rituals

Monthly loyalty perks bring the Delta Gardening Club philosophy to life through curated experiences that encourage mindful growth.
 
With a mix of product and wellness-inspired extras, these drops offering a tangible way for members to tend to their own garden of good habits.

Rec sport accessories
Custom Gardening drinkware
Merch (hats, bags, shirts, etc.)

Subscriber Experience

Delta Gardening Club events take the ritual offline and into the real world. Having members connect through shared moments of flow reinforces the idea that growth can feel its best when it’s collective. Pop up events allow a space for those who experience Delta THC Seltzers in a variety of ways and spaces 